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Your Journey
Purpose
FAQ

Game on,
Dream up.

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Your
Journey

  • 1

    Join Us

    Ready to play? Join the community and embark on the journey
  • 2

    Meet our
    community patrons

    Join us and connect with Saudi football’s finest, online or in person, including national team players, sports role models, and SAFF representatives.
    Coming soon
  • 3

    Co-create
    with adidas

    Adidas invites you to co-create unique Adi das merchandise that will be exclusively available to community members.
    Coming soon
  • 4

    Take part
    in weekly activities

    Get the opportunity to participate in exclusive online and physical community events, a unique opportunity for you to meet with sports legends and take part in exciting challenges and activities.
    Coming soon
  • 5

    Unlock
    unique rewards

    The more you contribute and engage with the community, the more rewards you get. From Adidas product giveaways, gathering unique community collectibles, enjoying a VIP live stadium experience, to getting to participate in the next Adidas marketing campaigns, and many more.
    Coming soon
Launching your journey - 27/11 Launching your journey - 27/11 Launching your journey - 27/11 Launching your journey - 27/11 Launching your journey - 27/11 Launching your journey - 27/11

Purpose

Our mission is to collaboratively shape the future of women's sports, beginning with football!

With the
support of
It will be in your hands, you will together vote and decide on the community’s name, visual identity, and co-create a unique Adidas merchandise that will be available only for community members.
Throughout this journey, you'll have the chance to meet and interact with sports legends (such as Roberto Mancini and Saudi national team football players), embrace challenges that push your boundaries, participate in exciting activities (co-creating a merchandise from scratch, participate to sports quizzes…) and unlock thrilling rewards, all while making it easier for thousands of Saudi women who dream of pursuing sports to start doing so.
With the
support of

We are

Ambitious
Brave
Pioneers

Are you?

FAQ

1. What is the project about?
This project is a groundbreaking community dedicated to removing barriers that have limited young Saudi women from pursuing careers in football and sports. SAFF and Adidas have teamed up to launch a community of Saudi women that aims to co-create unique Adidas merchandise, representative of all Saudi women!
2. How can I join the community?
To join the community, you need to be based in Saudi. You will be able to create an account on the landing page, participate in the first events and receive your collectible that will be your key access to the community!
3. What do you mean by co-creating unique Adidas merchandise together?
Adidas and the community members will co-create unique Adidas merchandise by voting weekly on different options of designs, colours and patterns. We will then make unique Adidas merchandise available to the community!
4. What rewards can I expect as a member?
From meetings with legends of the Football sport to challenges and events in unique places, you can expect to have one rewarding experience every week till the end of the co-creation of unique Adidas merchandise.
5. Can anyone participate in the events of the community?
Any community member can attend each and every event organised by Adidas or its partners. For some events, you will have the possibility to invite your friends or your family members including parents, brothers and sisters to share these experiences together and create amazing memories.
6. Will you sell the co-created unique Adidas merchandise?
The major part of the co-created unique Adidas merchandise will be sold exclusively to community members. There will also be a smaller part of the stock that will be gifted to pre-selected community members.
7. How can I contact you if I have any questions?
Our dedicated Discord channel is available 24/7 to answer any questions you might have.
Otherwise, you can follow our X (previously Twitter) page.